The team
Senior designer
Junior designer (me)
Product manager
What I did
UX Audit
Competitive analysis
Prototyping
Limitations
Direct access to end users is unavailable
​
No brand guidelines
Timeline
2 weeks
Tools
Figma
Miro
Hybrid workshops
How their product look like before
While our client has great and insightful content, accessibility issues such as a lack of visual cues and other UX concerns, like an unclear value proposition in the hero section, may lead users to feel confused during interactions with the product. Additionally, it is not easy for them to stay engaged.
The client
The client is a global outdoor advertising company that wants to leverage the digital hub to attract and inspire experts to build their marketing cases.
Catagory
Marketing
Self-contained platform
Service
App design
The Challenge
Help the client redesign their content hub to attract more visitors, inspiring them to explore our client's services and build cases based on the content.
To assist our clients in securing more deals, we have been assigned the task of crafting an inclusive and intuitive user experience to elevate overall user engagement.
Demonstration
- New hero section with clear CTA that invites users to explore further
- A delightful signup progress
Initial exploration & research
UX Audit
We conducted a UX audit to address usability issues, heuristic problems, and pain points. Given the deadline and limited resources for conducting additional user research, a UX audit is the best way to identify design opportunities.
Problem Identification
After synthesising our research findings, we identified three major UX problems on the previous content hub.
Unclear Value Proposition in Hero Section
Users lack a clear understanding of what the content hub offers and how it meets their needs, leading to a potentially high bouncing rate.
Poor usability with unattractive contents
The absence of filtering and sorting features hinders users from locating their desired content.
Additionally, the product lacks personalized content, further limiting the user experience.
Lacks Visual Cues of contents
The client has really great and desirable content, however due to the lacking visual cues of interactive contents and contents hosting layers of information, users cannot explore further.
Design explorations
Interactive interests selection
To address reduced satisfaction when users select diverse content types during onboarding, we explored creating a simple and interactive onboarding process and found the best solution.
Design explorations
Podcast episode page
We held varying opinions on the podcast episode page UI. To decide, we conducted a brief dot voting process and chose the design that prioritizes consistency.
Design solutions
A dynamic and engaling
user experience
- Design with mobile optimization in mind
- Clear and compelling CTAs
- Personalized Dashboard with interactive widgets
Design solutions
A captivating swipe-down
animation
By transforming the podcasts page into an interactive and visually appealing hub, we anticipate an increase in user engagement, longer session durations, and higher retention rates.
The result
After completing Immersion, we were re-engaged by the client to build the MVP!!!
Discover more that are worth seeing
